Disque-Denúncia | Let's talk about styling.

So, "when you report everything can be seen". What bothers me in these ads is that they are either too complicated or too bad regarding styling.

Ok I get the idea of the whole concept which is: when something bad/illegal is being reported is as good as having a camera recording it and therefor something can actually be done to stop it from happening. It is not a bad idea, but the way it was directed is bad.

The 1st one, shows a man cutting a tree. The man doesn't look like a man that would actually cut trees for a living. He is more like a fashionista with a big d*ck (and I don't mean duck!). Well dressed, in the jungle, the saw is barely touching the trunk...

Let's move to the 2nd one. Again it looks like a fashion magazine editorial. The whole set is like an x-factor / super idol judges, with the judges not looking like illegal characters at all. I don't know if I should blame the casting or the styling. The guy in front is wearing summer pants and Top Gun glasses, while the guys behind him look bored to death. I give them some credit for the set. The place looks like an abandoned apartment in a whole.

Another thing that bothers me is the camera in the 2nd ad. It is actually installed on the wall. You cannot tell that it has been installed by the man who decided to do the good thing and report. It is like the bad guys themselves put it there. Solution: Maybe play with the copy and design it as if the camera is coming out of the letters? Maybe put a hand coming from outside of the frame holding the camera -as if it is the hand of justice-?

train your brain!