This is one of the many examples I could find, that represents good media usage.
Let's see what Hip Baby wants to say through this card.
From a quick look in their website, I found out that they sell everything a parent might need to raise their baby and they focus on objects and clothes created by organic materials. This is where the wood comes in, to make the connection to organic materials and earth elements.
In order to support the idea that Hip Baby is a company that really cares about parents and their babies, they used protective material to cover the corners of the card! Exactly like parents do around their house to prevent their babies from getting hurt.
So, the media (card visit) was used in a very original and interesting manner, to pass the message and tone Hip Baby wanted to pass. Plus, we have the end line "baby-proof parenting..." to support and explain the design.
I always like to see things done differently. Like this very simple and yet astonishing idea of "moving" photos. What makes them so special is the fact that they are polished, excellent looking fashion photographs and not just animated gifs.
This is only one of the many designs inspired by the recent catastrophe in Japan. It is the latest I have seen and it is just, plain beautiful!
It is a common strategy to base your piece on another very famous piece. Like in this case. It is the only way to make the viewer feel very familiar with a design right away and the more famous the better. It creates and enhances the surprise effect of seeing it altered to express a different meaning.
It has always been interesting to see things done a different way and after all, this different way of thinking is what separates artists from master artists.
Notes: Black, Yellow and Red are one of the strongest color combinations. You wouldn't miss it from a mile away!
Very nice mood and very appropriate for this kind of topic. It is strong, it makes you think, it covers a good range of ages and both sexes and the message goes plain and simple.
Check http://www.onelifetolive.ca/ and those great banners at the top of the page!
Music: "The Apologist" - The Cougarettes feat. Michael Mooney
"Instead of sending a mailing to the common and tedious business owners, the Mercedes-Benz put his Sprinter to write letters - with mud.
The tire was turned into a printing press that produced job applications - since the car's brand is one of the best employees a company can have " - directed at executives.Along with direct mail, the address of a site to see the production of the letter."
This was a work of by a german agency, Lukas Lindemann Rosinski. Be sure to check out their website here which, exactly like the spirit of the ad above, combines the contemporary with the traditional, with a twist of humor and whit.
Taking a direct mail to the next level, this firm decided to give the new Mercedes Sprinter a human character, which always helps to add a sense of humor and helps the audience associate themselves with the "hero". It arouses feelings and forms an emotional bond with the character (the vehicle in this case).
In addition, we see an extraordinary task, which is based an unusual idea. Unusual is always original and in this case, they were challenged to find a way to make it possible for the vehicle to write its own letters. The process involved, which is effectively presented in the video, helps the audience feel the "awww!" needed to arouse even more positive feelings of admiration and interest to see how it was actually done.
Finally, the direct mail itself, is filled with the greatest characteristics of a letter. It is "hand" written, original, intimate and personal, since each one is unique. It is... a piece of art. It is worth noticing that the person that receives the direct mail, is distinctively lead to visit the mini site, to find out for himself if it was actually "written" by the van itself.
We have dm leading to viral and viral leading to interest and the other way around.
So this is the latest music video featuring Jennifer Lopez. Great song and video. I had forgotten how beautiful she really is...
Let me ask you, what do you expect to see from a JLo video? Personally, I expect to see great choreography, great expensive and glamourous sets, exciting editing and unique styling. I also expect to see sexy dancers that are barely as sexy as JLo's booty shaking.
I do not expect to see her begging for sponsorship money to film a music video! I do not expect to see the logos of the major sponsors in the first 20 seconds of the video!
You might say this is not a JLo exclusive video, but I this has nothing to do with it. When I see the logos, I go "ewww!" and the feeling that goes with the "ewww!" stays with me through out the whole video.
Solution: We all know everyone needs sponsors. You should know a corporate logo can destroy art, so choose very carefully where and how to project it. DON'T SHOUT "CORPORATE LOGO". This is a music video, not a football match and the first feeling you offer us is disgust.
This is the brochure I collected the other day form the HEAL'S store in London, on Tottenham Court Road. Very nice brochure, well designed and with wonderful pictures... not until you get to the back cover anyway.
There I was, looking at a picture of the store. I thought to myself, it was a rainy day. It should be a sunny day! But, ok this didn't bother me a lot because everybody in London is used to this kind of weather. But then I saw the cup. A garbage that was so easy to remove and is ruining the whole picture.
Solution: 1. Take it out before you take the picture 2. oops! too late! Retouch it out in photoshop!
So, "when you report everything can be seen". What bothers me in these ads is that they are either too complicated or too bad regarding styling.
Ok I get the idea of the whole concept which is: when something bad/illegal is being reported is as good as having a camera recording it and therefor something can actually be done to stop it from happening. It is not a bad idea, but the way it was directed is bad.
The 1st one, shows a man cutting a tree. The man doesn't look like a man that would actually cut trees for a living. He is more like a fashionista with a big d*ck (and I don't mean duck!). Well dressed, in the jungle, the saw is barely touching the trunk...
Let's move to the 2nd one. Again it looks like a fashion magazine editorial. The whole set is like an x-factor / super idol judges, with the judges not looking like illegal characters at all. I don't know if I should blame the casting or the styling. The guy in front is wearing summer pants and Top Gun glasses, while the guys behind him look bored to death. I give them some credit for the set. The place looks like an abandoned apartment in a whole.
Another thing that bothers me is the camera in the 2nd ad. It is actually installed on the wall. You cannot tell that it has been installed by the man who decided to do the good thing and report. It is like the bad guys themselves put it there. Solution: Maybe play with the copy and design it as if the camera is coming out of the letters? Maybe put a hand coming from outside of the frame holding the camera -as if it is the hand of justice-?
