Good Media usage by Hip Baby

This is one of the many examples I could find, that represents good media usage.

Let's see what Hip Baby wants to say through this card. 

From a quick look in their website, I found out that they sell everything a parent might need to raise their baby and they focus on objects and clothes created by organic materials. This is where the wood comes in, to make the connection to organic materials and earth elements.

In order to support the idea that Hip Baby is a company that really cares about parents and their babies, they used protective material to cover the corners of the card! Exactly like parents do around their house to prevent their babies from getting hurt.

So, the media (card visit) was used in a very original and interesting manner, to pass the message and tone Hip Baby wanted to pass. Plus, we have the end line "baby-proof parenting..." to support and explain the design.

Well done.

As it has never been seen before... Animated Fashion Photography

Click on them to see them.

Photographer: Jamie Beck http://fromme-toyou.tumblr.com/

"Fashion photographer Jamie Beck created these gorgeous high concept animated gif portraits of model Coco Rocha. Beck is calling them “cinemagraphs.”"

I always like to see things done differently. Like this very simple and yet astonishing idea of "moving" photos. What makes them so special is the fact that they are polished, excellent looking fashion photographs and not just animated gifs.

Very well done.

Japan inspires

This is only one of the many designs inspired by the recent catastrophe in Japan. It is the latest I have seen and it is just, plain beautiful!

It is a common strategy to base your piece on another very famous piece. Like in this case. It is the only way to make the viewer feel very familiar with a design right away and the more famous the better. It creates and enhances the surprise effect of seeing it altered to express a different meaning.

It has always been interesting to see things done a different way and after all, this different way of thinking is what separates artists from master artists.

Notes: Black, Yellow and Red are one of the strongest color combinations. You wouldn't miss it from a mile away!

Take Action

Very nice mood and very appropriate for this kind of topic. It is strong, it makes you think, it covers a good range of ages and both sexes and the message goes plain and simple.

Check http://www.onelifetolive.ca/ and those great banners at the top of the page!

Music: "The Apologist" - The Cougarettes feat. Michael Mooney