This is one of the many examples I could find, that represents good media usage.
Let's see what Hip Baby wants to say through this card.
From a quick look in their website, I found out that they sell everything a parent might need to raise their baby and they focus on objects and clothes created by organic materials. This is where the wood comes in, to make the connection to organic materials and earth elements.
In order to support the idea that Hip Baby is a company that really cares about parents and their babies, they used protective material to cover the corners of the card! Exactly like parents do around their house to prevent their babies from getting hurt.
So, the media (card visit) was used in a very original and interesting manner, to pass the message and tone Hip Baby wanted to pass. Plus, we have the end line "baby-proof parenting..." to support and explain the design.
Well done.
